(FR)
On every sous-bock, an weblink is precised: www.sw8gui.fr.st
If the people who picked up noticed and picked-up those beermats gets enough curious, they will visit this website and so take part in the art-project. on the website visitors are invited to fill a formular about the “their” new beermat.
You can consult answers directly on the webpage and sees that some beermats are now in Ireland, Italy, Spain, Scotland or Bordeaux...
People are now connected thanks to these objects.
The second serie is made of a white blank verso in order the customers fill themselves the beermat face with anything they want then post a photo of it.
I could pretend then set up an exposition of a millescanous personnalized” sw8gui sous-bock”.
This project is not yet achieved.At this time i made about 400 hundreds beermats.
A “sous-bock-” is a Beermat. This long-term project started when I came back from Ireland in october 2005.
In the intention to divert daily and commercial elements and to play with, this work consist to personnalize loads of Beermats collected in pubs. Once collected i graphically
transform them with a pretty cheap but fastidious way. Then are given in circulation.
Except the graphic intervention, it be interesting to lean on the change of statute and the course of the object thereafter. From manufactured the object becomes artisanal and rare.,his value has changed. It can also become object of collection because of the 14 differents drawings on the verso.
It may be considered as Post-graffiti action but it’s much more subtil cause the art is not imposed on a wall, it is proposed to the people standing at the counter...
this work shows an original way to broadcast his artwork.
Beer-Mat